Writer, Editor and Trend Forecaster
Let me find the
right words
to tell your story.
The optimal way.
This is me
A passionate storyteller, I write content, copy and thought leadership with the power to alter perceptions and boost brand success. I love working with people across disciplines and apply my analytical eye wherever I go. The result: Rich trend-led narratives crafted for businesses and individuals with diverse communication needs.
Content Copywriting
Thought Leadership
Editing Social Media
Trend Forecasting Research
Journalism Consultancy
Writing content
and thought leadership
with impact
From white papers to blog posts and long reads to Instagram captions, if you need punchy headline-worthy content, then look no further. I help clients in myriad sectors - tech, finance, fashion, FMCG, hospitality, consultancy - get their message across to press, talent, clients, and consumers, or whoever else they want to reach.
After almost two decades of working as a trends journalist and editor, as well as agency roles in research, strategy and foresight, I'm especially experienced in writing and editing thought leadership. With an eye and pen (or fingertips) focused on now, the new, and what's next, you can be sure of content that lives well beyond its publication date.